In today’s omnichannel retail environment, brick-and-mortar stores still play a crucial role in sales for many brands. Although e-commerce has grown exponentially, physical stores drive the majority of purchases for most consumer product companies. In fact, over 85% of retail sales in the U.S. during the first half of 2023 occurred at brick-and-mortar locations.
With consumers still flocking to physical stores, in-store retail displays remain one of the most powerful ways for brands to influence purchasing decisions. An eye-catching, innovative retail display can grab shoppers’ attention, educate them about products, and ultimately motivate them to put items in their carts. For brands that rely heavily on in-store sales, optimizing their retail displays is a top priority.
What Makes a Great Retail Display?
So, what goes into creating a retail display that converts browsers into buyers? Here are some key elements of impactful in-store displays you should pay attention to if your brand relies on in-store displays to wow the crowd.
Strategic Placement
Displays should be positioned in high-traffic areas of the store, like ends of aisles or checkouts, to maximize visibility.
Visual Appeal
Use color, lighting, imagery, and more to catch shoppers’ eyes. Displays that stand out from the surroundings perform better.
Clear Messaging
Inform consumers about key product features, pricing, uses, etc. through concise text and images.
Interactivity and Branding
Features like demo products, screens, and samples engage shoppers for longer. Incorporate logos, fonts, colors, and other brand elements to affirm brand identity.
Navigation
Location matters when it comes to your in-store displays. Make it easy for shoppers to find and select products through organized layouts.
The Role of Logistics in Optimized Retail Displays
Creating retail displays that check all those boxes requires extensive coordination between brands and third-party logistics (3PL) partners. Retail display builds are complex projects involving everything from forecasting and procurement to kitting, delivery, and in-store setup.
An experienced third-party logistics (3PL) provider like GFS Logistics brings specialized expertise in managing retail display supply chains from end to end.
What exactly can a team like ours bring to the table for in-store displays? Some of the capabilities of a 3PL include:
- Demand forecasting and inventory management to right-size display part quantities
- Vendor management and procurement to source all display components
- Kitting and assembly to bring together all parts of a display into a complete kit
- Warehousing and order fulfillment to store display inventory and quickly ship units to locations
- Installation and pack-out services to assemble displays in stores and restock them as needed
By leveraging these logistics services, brands can ensure their retail displays are designed for maximum effectiveness and deployed efficiently at scale.
The GFS Logistics Difference
GFS Logistics is a leading national 3PL for streamlining retail display logistics and more. With extensive experience serving major CPG and retail brands, GFS Logistics optimizes the supply chain so brands can focus on creating impactful in-store displays.
When you work with GFS Logistics, our team provides detailed forecasting to align display supply with anticipated regional demand, custom kitting to pre-assemble display components for easy in-store setup, and retail compliance knowledge that puts you above the competition.
Our packout teams handle in-store installation, merchandising, and maintenance.
By leveraging GFS Logistics’ optimized logistics support, brands can bring captivating retail displays to market faster and ensure flawless execution in stores.
Take Control of Retail Displays With GFS Logistics
In today’s hyper-competitive retail environment, the collaboration between brands and logistics providers is more pivotal than ever. To maximize sales, brands need retail displays that attract attention, clearly communicate, and inspire purchasing.
Simultaneously, those displays need to be expertly managed through the supply chain to enable efficient launch and replenishment.
By teaming up with the specialists of GFS Logistics, brands can unlock the full potential of their in-store displays. Our attention to detail within the logistics sector ensures stores are stocked with eye-catching, effective displays integral to driving sales.
Our team understands when retail displays and logistics work hand in hand, the results can be transformative for a brand’s in-store sales. Will your next display be the one that unlocks new revenue growth?
Contact us today to learn more about our services.
